welcome to

The World Market for Pressure Transmitters, 2^nd Edition

Flow Research, Inc.

Wakefield, Massachusetts

Researched by:

Flow Research, Inc.

27 Water Street

Wakefield, MA 01880

(781) 245-3200

(781) 224-7552 (fax)

www.flowresearch.com

Project team: Jesse Yoder PhD,

Norm Weeks, Heather Carroll

Published by

October 2007

Flow Research, Inc.

Chapter Description Page Number

One..................... Executive Summary........................................................................... 1-1

Overview............................................................................................. 1-1

Study Objectives.................................................................................. 1-2

Methodology....................................................................................... 1-2

Four Types of Pressure Transmitters..................................................... 1-4

Pressure Transmitter Product Analysis.................................................. 1-5

The Pressure Transmitter Market Showing Very Strong Growth............ 1-5

Factors Influencing the Growth of the Pressure

Transmitter Market.............................................................................. 1-6

Instrumentation Factors Promoting the Growth of the Pressure

Transmitter Market.............................................................................. 1-7

Shipments of Differential Pressure Flow Transmitters Worldwide

By Region: Figures 1-1 to 1-5.............................................................. 1-7

Shipments of Pressure Transmitters Worldwide by Type:
Figures 1-6 to 1-8................................................................................ 1-8

Market Shares for Pressure Transmitters by Geographic Region............ 1-8

Two Scope and Method............................................................................. 2-1

Overview............................................................................................. 2-1

A Complete Analysis of the Flowmeter Market..................................... 2-2

The Role of Viewpoint Pluralism........................................................... 2-3

The Importance of Multi-Technology Research..................................... 2-5

Leading Suppliers vs. All Suppliers....................................................... 2-6

Study Objectives.................................................................................. 2-7

Methodology....................................................................................... 2-7

Geographic Regions of the World......................................................... 2-9

Definitions.......................................................................................... 2-20

Four Types of Pressure Transmitters .................................................. 2-20

Pressure Transmitters by Fluid Type .................................................. 2-20

Pressure Transmitters by Mounting Type............................................ 2-21

Pressure Transmitters by Application.................................................. 2-21

Pressure Transmitters by Sensing Technology..................................... 2-21

Pressure Transmitters by Intelligence Level......................................... 2-22

Smart Pressure Transmitters by Communication Protocol.................... 2-22

End-User Industries........................................................................... 2-22

Distribution Channels.......................................................................... 2-23

Customer Types................................................................................. 2-23

Team History and Experience............................................................. 2-24

Flow Research, Inc............................................................................ 2-25

Flow Research Studies....................................................................... 2-25

Flow Research Instrumentation Articles.............................................. 2-26

Custom Projects................................................................................ 2-30

Chapter.............. Description Page Number

Three Product and Technology Analysis..................................................... 3-1

Overview............................................................................................. 3-1

New Technology Flowmeters............................................................... 3-2

Coriolis Flowmeters............................................................................. 3-3

Magnetic Flowmeters........................................................................... 3-5

Ultrasonic Flowmeters.......................................................................... 3-6

Vortex Flowmeters.............................................................................. 3-7

Paradigm Case Selection Method....................................................... 3-12

Differential Pressure Flowmeters......................................................... 3-15

History of DP Flowmeters.................................................................. 3-15

Theory of Differential Pressure Measurement...................................... 3-16

What is a Differential Pressure Flowmeter?......................................... 3-17

Pressure Transmitter Product Analysis................................................ 3-18

ABB.................................................................................................. 3-20

Bristol Babcock................................................................................. 3-21

Emerson Rosemount.......................................................................... 3-23

Endress+Hauser................................................................................. 3-25

Foxboro............................................................................................ 3-26

Fuji Electric........................................................................................ 3-27

Honeywell.......................................................................................... 3-28

Siemens............................................................................................. 3-29

Smar.................................................................................................. 3-31

Yamatake.......................................................................................... 3-33

Yokogawa......................................................................................... 3-35

Chapter Description Page Number

Four

............................ Pressure Transmitter Market Size and Growth Forecast............... 4-1

Overview............................................................................................. 4-1

The Pressure Transmitter Market Showing Very Strong Growth............ 4-2

Factors Influencing Growth of the Pressure Transmitter Market............. 4-4

Macroeconomic Factors...................................................................... 4-4

The US Economy has Shown Strong Growth Since 2004..................... 4-4

Economic Growth in the US, and in European and Asian Countries....... 4-7

Demand for Higher Standard of Living in Developing Countries............. 4-8

Increased Capital Spending and Plant Construction............................... 4-9

Plant Retrofits and Upgrades................................................................ 4-9

The Need to Reduce Waste and Conserve Energy................................ 4-9

Environmental Regulations are Growing in Importance......................... 4-10

Factors Promoting the Growth of the Pressure Transmitter

Market.............................................................................................. 4-11

Increased Investment in the Oil and Gas Industry................................ 4-11

Pressure Transmitters Have a Large Installed Base.............................. 4-12

Rapid Growth in China and Other Developing Markets....................... 4-13

Advanced Features in Pressure Transmitters....................................... 4-13

The Role of Communication Protocols, Including Foundation

Fieldbus and Profibus......................................................................... 4-14

Expanded Distribution Channels, Including E-Business........................ 4-14

Factors Limiting the Growth of the Differential Pressure

Flow Transmitter Market.................................................................... 4-15

Differential Flow Pressure Transmitters are More Reliable,

Reducing the Need for Replacements................................................. 4-15

Other Flow Technologies are Replacing DP Transmitters.................... 4-16

Multivariable Transmitters Include Several Transmitters in a

Single Package................................................................................... 4-16

Market Consolidation has Led to Product Rationalization,

Reducing Availability of Some Products.............................................. 4-17

Market Consolidation has Resulted in Fewer Suppliers....................... 4-18

Market Size and Growth Forecasts.................................................... 4-18

Shipments of Differential Pressure Flow Transmitters

Worldwide by Region: Figures 4-1 to 4-5........................................... 4-19

Shipments of Pressure Transmitters Worldwide by Type:
Figures 4-6 to 4-8.............................................................................. 4-20

Shipments of Pressure Transmitters Worldwide by Type by Region:
Figures 4-9 to 4-15............................................................................ 4-21

Average Selling Prices of Differential Pressure Flow Transmitters:

Figure 4-16 to 4-20........................................................................... 4-21

Shipments of Multivariable Pressure Transmitters by Region:

Figures 4-21 to 4-25.......................................................................... 4-21

Shipments of Differential Pressure Transmitters by Region:
Figure 4-26 to 4-30........................................................................... 4-22

Shipments of Gage Pressure Transmitters by Region:
Figures 4-31 to 4-35.......................................................................... 4-23

Shipments of Absolute Pressure Transmitters by Region:
Figures 4-36 to 4-40.......................................................................... 4-23

Shipments of Pressure Transmitters by Fluid Type by Region:

Figures 4-41 to 4-49.......................................................................... 4-24

Shipments of Pressure Transmitters by Mounting Type by Region:
Figure 4-50 to 4-58........................................................................... 4-24

Shipments of Pressure Transmitters by Application by Region:
Figures 4-59 to 4-67.......................................................................... 4-25

Shipments of Pressure Transmitters by Sensing Technology by

Region: Figures 4-68 to 4-76............................................................. 4-25

Shipments of Pressure Transmitters by Intelligence Level

by Region: Figure 4-77 to 4-85.......................................................... 4-25

Shipments of Smart Pressure Transmitters by Communication
Protocol by Region: Figures 4-86 to 4-94........................................... 4-26

Shipments of Pressure Transmitters Worldwide by Industry:
Figures 4-95 to 4-102........................................................................ 4-27

Shipments of Pressure Transmitters Worldwide by Distribution Channel: Figures 4-103 to 4-107.......................................................................................................... 4-27

Shipments of Pressure Transmitters Worldwide by Customer Type: Figures 4-108 to 4-112 4-28

Five.................... Pressure Transmitter Supplier Market Shares............................... 5-1

Overview............................................................................................. 5-1

Market Shares for Pressure Transmitters by Geographic Region............ 5-1

Market Shares for Pressure Transmitters by Type................................. 5-7

Six...................... Strategies for Success....................................................................... 6-1

Overview............................................................................................. 6-1

Consider Offering DP Flow Transmitters and Primary

Elements Together................................................................................ 6-1

Survey End-Users Regularly, and Listen to What They Say................... 6-2

Emphasize the Reliability of Pressure Transmitters................................. 6-3

Pursue the Market for Steam Applications............................................ 6-4

Become a Broad-line Supplier.............................................................. 6-5

Form Alliances with Other Companies.................................................. 6-6

When Consolidating Product Lines, Provide a Migration Path

for End-Users to Current Technology................................................... 6-7

Create a Coherent and Understandable Product Naming System........... 6-8

Build a Great Website........................................................................ 6-10

Educate Your Customers about Pressure Transmitter Technology....... 6-11

Invest in Smart Flowmeters, and in Communication Protocols............. 6-12

Chapter Description Page Number

Seven................. Pressure Transmitter Company Profiles.......................................... 7-1

ABB.................................................................................................... 7-3

Anderson Instrument Company.......................................................... 7-12

Emerson Process Management........................................................... 7-13

Emerson Process Management- Bristol Inc......................................... 7-14

Emerson Process Management – Daniel Division................................ 7-18

Emerson Process Management – Rosemount Division......................... 7-21

Endress+Hauser................................................................................. 7-31

Foxboro (Division of Invensys Process Systems)................................ 7-36

Fuji Electric Co.................................................................................. 7-41

Honeywell.......................................................................................... 7-44

Siemens............................................................................................. 7-49

Smar.................................................................................................. 7-58

Yamatake.......................................................................................... 7-60

Yokogawa......................................................................................... 7-65

Appendix A...................... Pressure Transmitter Study Proposal.............................................. A-1

Appendix B...................... Pressure Transmitter Suppliers....................................................... B-1

LIST OF FIGURES

Figure

Number Description Page Number

1-1 Total Shipments of Pressure Transmitters Worldwide........................................ 1-10

1-2 Total Shipments of Pressure Transmitters Worldwide........................................ 1-11

1-3 Shipments of Pressure Transmitters by Region.................................................. 1-12

1-4 Shipments of Pressure Transmitters by Region.................................................. 1-13

1-5 Shipments of Pressure Transmitters by Region.................................................. 1-14

1-6 Shipments of Pressure Transmitters Worldwide by Type................................... 1-15

1-7 Shipments of Pressure Transmitters Worldwide by Type................................... 1-16

1-8 Shipments of Pressure Transmitters Worldwide by Type................................... 1-17

1-9 Market Shares for the Leading Suppliers of Pressure Transmitters

Worldwide...................................................................................................... 1-18

2-1 New-Technology and Traditional Technology Flowmeters................................ 2-31

4-1 Total Shipments of Pressure Transmitters Worldwide........................................ 4-29

4-2 Total Shipments of Pressure Transmitters Worldwide........................................ 4-30

4-3 Shipments of Pressure Transmitters by Region.................................................. 4-31

4-4 Shipments of Pressure Transmitters by Region.................................................. 4-32

4-5 Shipments of Pressure Transmitters by Region.................................................. 4-33

4-6 Shipments of Pressure Transmitters Worldwide by Type................................... 4-34

4-7 Shipments of Pressure Transmitters Worldwide by Type................................... 4-35

4-8 Shipments of Pressure Transmitters Worldwide by Type................................... 4-36

4-9 Shipments of Pressure Transmitters by Type in North America.......................... 4-37

4-10 Shipments of Pressure Transmitters by Type in Europe..................................... 4-38

4-11 Shipments of Pressure Transmitters by Type in Middle East/Africa.................... 4-39

4-12 Shipments of Pressure Transmitters by Type in Japan........................................ 4-40

4-13 Shipments of Pressure Transmitters by Type in China........................................ 4-41

4-14 Shipments of Pressure Transmitters by Type in Asia w/o Japan/China............... 4-42

4-15 Shipments of Pressure Transmitters by Type in Latin America........................... 4-43

4-16 Average Selling Price of Pressure Transmitters by Region................................. 4-44

4-17 Average Selling Price of Pressure Transmitters by Type.................................... 4-45

4-18 Average Selling Price of Pressure Transmitters by Type.................................... 4-46

4-19 Average Selling Price of Pressure Transmitters by Type.................................... 4-47

4-20 Average Selling Price of Pressure Transmitters by Type.................................... 4-48

4-21 Shipments of Multivariable Pressure Transmitters Worldwide............................ 4-49

4-22 Shipments of Multivariable Pressure Transmitters Worldwide............................ 4-50

4-23 Shipments of Multivariable Pressure Transmitters by Region.............................. 4-51

4-24 Shipments of Multivariable Pressure Transmitters by Region.............................. 4-52

4-25 Shipments of Multivariable Pressure Transmitters by Region.............................. 4-53

4-26 Total Shipments of Differential Pressure Transmitters Worldwide...................... 4-54

4-27 Total Shipments of Differential Pressure Transmitters Worldwide...................... 4-55

4-28 Shipments of Differential Pressure Transmitters by Region................................. 4-56

4-29 Shipments of Differential Pressure Transmitters by Region................................. 4-57

4-30 Shipments of Differential Pressure Transmitters by Region................................. 4-58

4-31 Total Shipments of Gage Pressure Transmitters Worldwide............................... 4-59

4-32 Total Shipments of Gage Pressure Transmitters Worldwide............................... 4-60

4-33 Shipments of Gage Pressure Transmitters by Region......................................... 4-61

4-34 Shipments of Gage Pressure Transmitters by Region......................................... 4-62

4-35 Shipments of Gage Pressure Transmitters by Region......................................... 4-63

4-36 Total Shipments of Absolute Pressure Transmitters Worldwide......................... 4-64

4-37 Total Shipments of Absolute Pressure Transmitters Worldwide......................... 4-65

4-38 Shipments of Absolute Pressure Transmitters by Region.................................... 4-66

4-39 Shipments of Absolute Pressure Transmitters by Region.................................... 4-67

4-40 Shipments of Absolute Pressure Transmitters by Region.................................... 4-68

4-41 Shipments of Pressure Transmitters by Fluid Type Worldwide.......................... 4-69

4-42 Shipments of Pressure Transmitters by Fluid Type Worldwide.......................... 4-70

4-43 Shipments of Pressure Transmitters by Fluid Type in North America................. 4-71

4-44 Shipments of Pressure Transmitters by Fluid Type in Europe............................. 4-72

4-45 Shipments of Pressure Transmitters by Fluid Type in Middle East/Africa........... 4-73

4-46 Shipments of Pressure Transmitters by Fluid Type in Japan............................... 4-74

4-47 Shipments of Pressure Transmitters by Fluid Type in China............................... 4-75

4-48 Shipments of Pressure Transmitters by Fluid Type in Asia w/o

Japan/China ................................................................................................... 4-76

4-49 Shipments of Pressure Transmitters by Fluid Type in Latin America................... 4-77

4-50 Shipments of Pressure Transmitters by Mounting Type Worldwide.................... 4-78

4-51 Shipments of Pressure Transmitters by Mounting Type Worldwide.................... 4-79

4-52 Shipments of Pressure Transmitters by Mounting Type in North America.......... 4-80

4-53 Shipments of Pressure Transmitters by Mounting Type in Europe ..................... 4-81

4-54 Shipments of Pressure Transmitters by Mounting Type in

Middle East/Africa.......................................................................................... 4-82

4-55 Shipments of Pressure Transmitters by Mounting Type in Japan........................ 4-83

4-56 Shipments of Pressure Transmitters by Mounting Type in China........................ 4-84

4-57 Shipments of Pressure Transmitters by Mounting Type in Asia w/o

Japan/China..................................................................................................... 4-85

4-58 Shipments of Pressure Transmitters by Mounting Type in Latin America............ 4-86

4-59 Shipments of Pressure Transmitters by Application Worldwide......................... 4-87

4-60 Shipments of Pressure Transmitters by Application Worldwide......................... 4-88

4-61 Shipments of Pressure Transmitters by Application in North America................ 4-89

4-62 Shipments of Pressure Transmitters by Application in Europe............................ 4-90

4-63 Shipments of Pressure Transmitters by Application in Middle East/Africa.......... 4-91

4-64 Shipments of Pressure Transmitters by Application in Japan.............................. 4-92

4-65 Shipments of Pressure Transmitters by Application in China.............................. 4-93

4-66 Shipments of Pressure Transmitters by Application in Asia

w/o Japan/China.............................................................................................. 4-94

4-67 Shipments of Pressure Transmitters by Application in Latin America.................. 4-95

4-68 Shipments of Pressure Transmitters by Sensing Technology Worldwide............. 4-96

4-69 Shipments of Pressure Transmitters by Sensing Technology Worldwide............. 4-97

4-70 Shipments of Pressure Transmitters by Sensing Technology

in North America............................................................................................. 4-98

4-71 Shipments of Pressure Transmitters by Sensing Technology in Europe............... 4-99

4-72 Shipments of Pressure Transmitters by Sensing Technology

in Middle East/Africa..................................................................................... 4-100

4-73 Shipments of Pressure Transmitters by Sensing Technology in Japan............... 4-101

4-74 Shipments of Pressure Transmitters by Sensing Technology in China............... 4-102

4-75 Shipments of Pressure Transmitters by Sensing Technology

in Asia w/o Japan/China................................................................................ 4-103

4-76 Shipments of Pressure Transmitters by Sensing Technology

in Latin America............................................................................................ 4-104

4-77 Shipments of Pressure Transmitters by Intelligence Level

Worldwide.................................................................................................... 4-105

4-78 Shipments of Pressure Transmitters by Intelligence Level Worldwide............... 4-106

4-79 Shipments of Pressure Transmitters by Intelligence Level in

North America.............................................................................................. 4-107

4-80 Shipments of Pressure Transmitters by Intelligence Level in Europe................. 4-108

4-81 Shipments of Pressure Transmitters by Intelligence Level in

Middle East/Africa........................................................................................ 4-109

4-82 Shipments of Pressure Transmitters by Intelligence Level in Japan................... 4-110

4-83 Shipments of Pressure Transmitters by Intelligence Level in China................... 4-111

4-84 Shipments of Pressure Transmitters by Intelligence Level
in Asia w/o Japan/China................................................................................. 4-112

4-85 Shipments of Pressure Transmitters by Intelligence Level

in Latin America ........................................................................................... 4-113

4-86 Shipments of Smart Pressure Transmitters by Communication Protocol

Worldwide.................................................................................................... 4-114

4-87 Shipments of Smart Pressure Transmitters by Communication Protocol

Worldwide.................................................................................................... 4-115

4-88 Shipments of Smart Pressure Transmitters by Communication Protocol

in North America........................................................................................... 4-116

4-89 Shipments of Smart Pressure Transmitters by Communication Protocol

in Europe....................................................................................................... 4-117

4-90 Shipments of Smart Pressure Transmitters by Communication Protocol

in Middle East/Africa..................................................................................... 4-118

4-91 Shipments of Smart Pressure Transmitters by Communication Protocol

in Japan......................................................................................................... 4-119

4-92 Shipments of Smart Pressure Transmitters by Communication Protocol

in China......................................................................................................... 4-120

4-93 Shipments of Smart Pressure Transmitters by Communication Protocol

in Asia w/o Japan/China................................................................................. 4-121

4-94 Shipments of Smart Pressure Transmitters by Communication Protocol

in Latin America............................................................................................. 4-122

4-95 Shipments of Pressure Transmitters Worldwide by Industry............................ 4-123

4-96 Shipments of Pressure Transmitters in North America by Industry................... 4-124

4-97 Shipments of Pressure Transmitters in Europe by Industry............................... 4-125

4-98 Shipments of Pressure Transmitters in Middle East/Africa by Industry............. 4-126

4-99 Shipments of Pressure Transmitters in Japan by Industry................................. 4-127

4-100 Shipments of Pressure Transmitters in China by Industry................................. 4-128

4-101 Shipments of Pressure Transmitters in Asia w/o Japan/China by Industry......... 4-129

4-102 Shipments of Pressure Transmitters in Latin America by Industry..................... 4-130

4-103 Shipments of Pressure Transmitters Worldwide by Distribution Channel.......... 4-131

4-104 Shipments of Pressure Transmitter by Region by Distribution Channel............. 4-132

4-105 Shipments of Pressure Transmitter by Region by Distribution Channel............. 4-133

4-106 Shipments of Pressure Transmitter by Region by Distribution Channel............. 4-134

4-107 Shipments of Pressure Transmitter by Region by Distribution Channel............. 4-135

4-108 Shipments of Pressure Transmitter Worldwide by Customer Type................... 4-136

4-109 Shipments of Pressure Transmitter by Region by Customer Type.................... 4-137

4-110 Shipments of Pressure Transmitter by Region by Customer Type.................... 4-138

4-111 Shipments of Pressure Transmitter by Region by Customer Type.................... 4-139

4-112 Shipments of Pressure Transmitter by Region by Customer Type.................... 4-140

5-1 Market Shares for the Leading Suppliers of Pressure Transmitters
Worldwide........................................................................................................ 5-9

5-2 Market Shares for Leading Suppliers of Pressure Transmitters in

North America................................................................................................. 5-10

5-3 Market Shares for Leading Suppliers of Pressure Transmitters in Europe........... 5-11

5-4 Market Shares for Leading Suppliers of Pressure Transmitters in

Middle East/Africa........................................................................................... 5-12

5-5 Market Shares for Leading Suppliers of Pressure Transmitters in Japan............. 5-13

5-6 Market Shares for Leading Suppliers of Pressure Transmitters in China............. 5-14

5-7 Market Shares for Leading Suppliers of Pressure Transmitters in Asia

w/o Japan/China.............................................................................................. 5-15

5-8 Market Shares for the Leading Suppliers Pressure Transmitters in
Latin America.................................................................................................. 5-16

5-9 Market Shares for Leading Suppliers of Multivariable Pressure Transmitters
Worldwide...................................................................................................... 5-17

5-10 Market Shares for Leading Suppliers of Differential Pressure Transmitters
Worldwide...................................................................................................... 5-18

5-11 Market Shares for Leading Suppliers of Gage Pressure Transmitters
Worldwide...................................................................................................... 5-19

5-12 Market Shares for Leading Suppliers of Absolute Pressure Transmitters
Worldwide...................................................................................................... 5-20

6-1 Become a Broad-line Supplier: DP Flow Transmitter Suppliers......................... 6-14

LIST OF TABLES

Table

Number Description Page Number

3-1 Advantages and Disadvantages of DP and New-Technology Flowmeters............ 3-9

3-1 New-Technology and DP Flowmeter Principles of Operation........................... 3-11

3-2 Paradigm Case Conditions for New-Technology Flowmeters............................ 3-13

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The World Market for Pressure Transmitters, 2nd Edition